John Alexandrov's Real Estate Inner Circle

Catching up with Lorraine...

Occasionally I write about situations or experiences that I hope may help you or a colleague become more successful.

About a month ago, I wrote about Lorraine from the Southwestern US. She wanted a free coaching call yet fought me tooth and nail during the call.

After listening to her, I told Lorraine she needed to work on these 3 things:

1. She needs to control her time.
2. She needs to control her lead generation.
3. She needs to know her numbers

I promised to call her in a month to check her progress yet to my surprise, Lorraine called me first... 

TO APOLOGIZE!

After my suggestions played in her head for a while, she started to see just how out of control she was. And her husband confirmed this...once she was willing to admit it.

Lorraine wanted me to know that she realized that she had a problem with discipline. It has negative connotations for her, and as long as she was running around in all directions she felt busy, and had no time for anything else.

However, once she loaded her numbers in our Success Tracker, her heart sank. There's nothing more powerful to a business person than seeing your numbers in black and white. Where you are vs. where you want to be.

On the bright side, Lorraine started working on time management and stepping up her lead generation. As a result, she picked up 2 new listings and 1 buyer referral.

Sure, she's not knocking them dead, but statistically she will be matching last years sales in just a month.

That is real, measurable progress and she should be proud. When she joins our coaching program in a few months we'll take her to the next level.

Go here to schedule your own coaching call ---------> http://bit.ly/free_call

Dedicated to your success,

John Alexandrov
CEO & Founder
Real Estate Inner Circle™

PS: You can get your own free Success Tracker account at http://bit.ly/success-tracker

 

"But I Learned All This In Training Already!"

Lorraine is an agent in the South Western US who is fairly new to the business.

She attended various training classes offered by her franchise and also the local Board of REALTORS™ and she knows the material inside and out.

Quite frankly, Lorraine is a very bright woman.

She recently requested a GPS for Success coaching call and had lots of questions.

The interesting thing about Lorraine was despite looking for answers, she constantly remarked that, "I learned that in training", "I already know this"… etc.

I began to see a problem with Lorraine.

After 15 minutes of this dialogue I asked, "Why did you want this call?"

She quietly replied, "I only sold 3 houses last year."

So clearly there was a major disconnect here.

Lorraine professed to "know it all" yet only closed 3 deals in a year.

I told her part of the problem was, she is hearing my words but not really listening to what I was saying. In order to continue the call this had to change.

She agreed and I began a new approach.

I pointed out that many firms, like hers, do not require agents to perform to a set standard so there is no accountability. If she wanted to be successful in real estate, she needed to regard herself as the CEO of her own company.

She needed to control her time.

She needed to control her lead generation.

She needed to know her numbers.

This was an "Aah Haa" moment for Lorraine. She finally understood that training only shows agents what to do.

It didn't prepare her for running a business and putting the proper systems in place to ensure her success.

As a first step, Lorraine signed up for the Success Tracker on our website to help her understand her numbers.

Coaching would help remove the blocks that keep Lorraine from doing what she was trained to do.

I promised to call her in a month.

Go here to schedule your own call:

http://bit.ly/free_call

Dedicated to your success,

John Alexandrov
CEO & Founder
Real Estate Inner Circle™

PS: Get your own free Success Tracker account at http://bit.ly/success-tracker

UPDATE:  Fearless Living Tour™ with Dave Jenks and Laurie Hathorn
March 25 & 26 – Vancouver, British Columbia
April 1 – Boston, Massachusetts
April 8 & 9 – Indianapolis, Indiana
 
Dates will be announced soon for the following locations:
New York, NY,  Charlotte, NC,  Raleigh, NC,  Miami, FL,  Orlando, FL,  Nashville, TN, 
Ottawa, Ontario,  Seattle, WA,  Phoenix, AZ,  Cincinnati, OH, Las Vegas, NV

Are you ready to live a fearless life and build a fearless business?

Are You On The Success Track?

In my last post I talked about how my company is designing customized spreadsheets for our clients to track their specific promises.

If you are not one of our clients, we've created something for you (a lot our clients use this too).

But first...

Why Is Tracking So Important?

90% of the people who read this will immediately be turned off by the thought of tracking their success on a weekly or monthly basis. That's OK...let them run away from the CEO mentality. You all know agents (or maybe you are one) who just wings it. Or maybe you track your numbers only when you are doing well. You will eventually go bankrupt.

If tracking your success excites you, you will universally be more successful in the real estate profession than those who are afraid of it. Tracking your numbers allows you to:

1. Adjust to what's working - "Hmm...maybe I should spend more time contacting past clients"

2. Eliminate what's not - "I don't have enough listings, I need to schedule more lead gen time"

3. Feel good about your progress - "I've reached an important milestone in fulfilling my promise!"

4. Be accountable to your team or coach - "I'm on the same page with my peers and secretly love being known as the smart one around the office."

It is simply a fact that people who track their promises are more successful than those who don't want to face the facts (good and bad). I see it every day with agents across the country.

In this short video, I discuss the roll-out of our FREE Success Tracker with Michael Friedman, our Director of Coaching Services and how it can help you today as a real estate professional.

To sign-up and start using the REIC Success Tracker just click here to get your password and get started right away.

Are their any agents out there who don't track their success, but are still successful? Do you think by measuring your hours prospected, calls made, contacts with past clients, listings taken%, etc, you would accomplish more than you have without tracking?

The excuse I know you have:

"But I don't have time to fill this out."

Then either you don't care about succeeding in this business or you it's not a priority in your life. If that's the case, then you might want to looking at getting out now.

If you haven't been tracking your success but you care, and real estate is a priority for you, sign-up today and book your calender for 15 minutes a week to spend on this. You'll be ahead of 90% of the crowd!

Thank you for reading...off to West Palm for a great Client Appreciation Event! Hope you can make it to the next one or any of our upcoming events in Detroit, New Orleans, Boston, Vancouver, etc. (become a friend on facebook to access a list of our upcoming events).

John Alexandrov

CEO, Real Estate Inner Circle