John Alexandrov's Real Estate Inner Circle

Two Important Facebook End-Games for REALTORS

As a real estate or mortgage professional using Facebook you probably should have a goal, or  end-game in mind.

It's easy to use Facebook for 5 hours a week, and then realize that you didn't really accomplish anything.

However, you're about to discover two realistic end-games that agents accomplish on Facebook (that you've probably never heard before).

1. Securing the exclusive rights to marketing your real estate business in your local area

- Until you reserve your Facebook business page's name (Miami Real Estate, Boston Real Estate, etc.) you risk losing the name of your local market to your competition.

- Until you reserve the web addess for your Facebook business page (www.facebook.com/bostonrealestate) you risk losing very valuable virtual real estate.

Both your Facebook business page name, and the web address can only be reserved once, so the first agent in that market to reserve them will have exclusive rights to that virtual real estate.

2. Projecting the most professional image in your local market (and making the best impression possible)

- You may or may not realize it, but your potential customers are searching for you on Facebook before they decide to do business with you. What image are you projecting?

- When somebody finds you or your Facebook business page, what are you providing that is valuable? Most Facebook pages just shows listings and open houses, that's not very valuable to a potential new customer.

Finding ways to integrate market stats, school data, industry trends, and free reports is essential to providing value.

Most people say that their end-game with Facebook is "leads" or "selling homes." That's not an un-realistic goal, but it can take months to accomplish.

When you recognize how important image and exclusivity are as an end-game, you can accomplish them on Facebook this week.

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

I Guarantee You The Best Facebook Page in Your Market

The Guarantee: Our Social Media Director, Jarred Alexandrov, will build you the best looking, most professional Facebook business page in your local market.

How it works:

1. You purchase your page here for a 1-time charge of $347: Real Estate Facebook Page

2. We build you the best page in your local market. If you don't think it's the best page, we'll work on it at no additional charge until it is.

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

Social Media Makes You "Real"

Have you discovered one of the hidden benefits of being on social media?

Being on social media makes you real to your prospects.

When a prospect reads what you write, sees your pictures and videos, and gets a sense of who you are, that's very powerful.

If you're not on social media sites, it actually seems odd to people...it's like you don't exist!

The Benefits of Becoming Real

You probably already realize that people are less likely to do business with you, return a cold-call or letter, etc if they don't feel like they know you and can trust you.

When somebody finds you on a social media website, does it make them want to do business with you?

When you want to learn more about the inside ways to become "real" using social media, register for our free "Behinds the Scenes of Social Media" webinar this Thursday at 4p Eastern.

You'll discover a new social media platform that combines the best of social media with a powerful professional presence, which makes it easier for people to decide to do business with you.

It works for me!

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

Less than 1% of Agents Know This Social Media Info

You may or may not know that REIC manages the social media marketing of dozens of agents across the  country. It's really crystallized for me how little most agents know about even the basics of social media.

As you probably have already discovered, the basics of social media don't really help agents get more leads or make more money. At least it's not profitable when you consider the time commitment they make.

Fast forward to this Thursday at 4pm eastern.

Our Social Media Director, Jarred Alexandrov, will be hosting a free webinar in which he will reveal the step-by-step process he uses to set up the social media accounts for real estate agents around the country!

He is literally going to walk you through behind-the-scenes process we use every time we sign up a new social media client....these are the advanced techniques that only the top 1% of agents use!

It couldn't be any easier to get FREE access to this incredibly valuable process.

Just click here to register (limited to 150 attendees and this presentation won't be done again): REIC Social Media Webinar.

Please be prepared to take notes! After the webinar, you're going to feel like you've just been granted inside access to a secret formula...enjoy!

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - At the end of the webinar, Jarred is going to reveal all the details about the Social Media Press Kit, which is generating a ton of buzz right now. Check out Jarred's press kit:

The Social Media Business Card Revealed

If you're like most agents interested in social media, you've asked yourself, "what's next?"

In my opinion, the next step is already happening. Your social media presence is becoming your business card.

Just click the image below to experience what's next...

Eventually your business contacts and clients are no longer going to ask for your business card. As you'll discover, they want what's new, modern, and easy for them to use....your Social Media Press Kit.

Dedicated to your Success,

John Alexandrov

CEO, Real Estate Inner Circle

How to Persuade Clients Using Social Media

If you're like most agents, you want to use social media to your advantage.

Some of my clients have told me they have already changed their entire approach to recruiting based on technological and social media trends.

You may not know if using social media is right for you until you actually put a strategy into place. When you do start that strategy may want to keep in mind this point: You need to persuade!

As you'll discover, and probably agree, using persuasion techniques in your social media strategy is so subtle that most people don't fully realize just how powerful they are until they start using them all the time.

(I wonder how long it will take you to realize the power for yourself?)

If you've only used traditional social media marketing techniques, then you're going to love the results you'll get when you implement the latest persuasion techniques.

The first rule of using persuasion is social media is: use them!

I have a cheat sheet that is a one page guide on how to use persuasion techniques in person, in writing, and in social media.You're going to love how simple this cheat sheet makes the process!

When you register for my free social media report on the bottom left-hand side of this blog, I will email you the cheat sheet as a free follow-up gift.

Dedicated to your Success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - In the social media report, you will notice some exclusive offers at the end that are unlike anything in the real estate industry today!

Get What You Want Out of A Mastermind

I'm really excited for you! You can get whatever YOU value out of an upcoming mastermind!

Just imagine one place on-line where all the best (of the best) real estate professionals congregate to help each other...not only is it fun and entertaining, it will help you create more opportunities to close business.

The more you get involved, the more you get out of it.

It hasn't existed until now.

That's why I partnered with Dennis Rogov of REALTORS Mastermind to launch a webinar series this Thursday at 4pm Eastern.

If you're like most real estate or mortgage professionals you're probably wondering how attending this mastermind will help you sell more than ever.

How to Get What You Want

Ask yourself this question..."What do I value most about being in a mastermind?"

If you answered "referrals" that's what you'll get. If you answered "leads" then that's what you'll get. If it's "free coaching" then that's what you'll get. Come prepared to get what you want and we'll give it to you.

You can see how powerful this webinar will be, can you not?

Even the best agents tell me they need to constantly improve their skill set to close more business. Are you any different from them? 

This is a FREE webinar to get the advice you need! Ask any questions you have to me and the huge group of best of the best agents we'll have on the call.

If you don't register today, you'll miss out on getting in on this mastermind group from the beginning. Go here now to reserve your place ------> REALTORS Mastermind Launch Webinar

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

Is Social Media A Good Business Decision?

Doesn't social media seem a little too good to be true?

It seems a little like the housing boom (and bust) doesn't it?

Everyone is telling you to get in now or you'll miss out. Well, that's not always the best advice.

(Shhhhh....everyone telling you that has a financial stake in you being on social media...shhhhh)

Why are you on social media sites?

I think it's because you want to be top-of-mind and social media helps with that. That's why I'm on it.

Here are the simple facts: You need to have a Facebook and Active Rain account. You need to have a blog. You need to promote yourself and your listings on social media sites. You need to have a constant presence. If you don't, people will notice. But if you do social media yourself, you are probably losing money.

What do you think?

Is it a good business decision for you to spend hours a day figuring out social media?

Is it more profitable than some of the other lead generation activities you could be doing?

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

The Truth About Social Media

Raise your hand if you socialize on Facebook? OK. Now raise your hand if you have a strategy to integrate Facebook, Linkedin, Twitter, YouTube, and your blog into your real estate business?

One of the ways in which the real estate industry is evolving is that sellers, buyers, agents, brokers, loan officers, and associated industries are using social media on a daily/hourly basis to make business decisions. The question you should be asking yourself is: How do I capture leads, brand myself and my business, and sell more homes in an easy, affordable (time and money) way?

Unfortunately (or fortunately for you!) some agents use social media only as a social tool and do not take advantage of it to close more business.

If you are receiving this post then most likely you are participating in social media.

• Do you have any suggestions for agents who might be afraid to make the leap from just socializing to creating business on-line?

•  Does anyone have one example of how they sold a home/closed a deal/generated leads using Facebook or LinkedIn?

For those of who know they need to stop socializing, and start figuring out how to incorporate social media into their business plan, please watch the short video below. In it I sit down with social media expert John DiPietro to explain why we've developed the only easy to use, truly affordable program that shows you how to use social media for your business.

For more information or to sign-up for this program today click here for a complete description of what the course offers and for pricing.

As you can tell, I've incorporated social media into my business and you can too with some really simple and easy steps. Our team of coaches talk to agents all around the country every day and believe me, 99% of them are not taking advantage of these FREE tools to create new business. If you can....you will be way ahead of the game.

Please pass along to anyone who isn't using social media or to anyone who is just socializing! 

Last but not least...look around at your peers. Are they socializing on-line or are they creating business on-line? Which one will you be in 2010? I know which one sounds more fun, and profitable to me. Click on the link above or give our office a call, 508-438-1164 (ext. 1100) for more information today. *A great holiday gift for your real estate peers...or yourself!*

Thank you,

John Alexandrov

www.realestateinnercircle.net

PS. For those of you who will be joining us in West Palm in January we have a whole section dedicated to this on day two. For those who have not registered....come learn the Truth About Social Networking hands-on!