John Alexandrov's Real Estate Inner Circle

Social Media Makes You "Real"

Have you discovered one of the hidden benefits of being on social media?

Being on social media makes you real to your prospects.

When a prospect reads what you write, sees your pictures and videos, and gets a sense of who you are, that's very powerful.

If you're not on social media sites, it actually seems odd to people...it's like you don't exist!

The Benefits of Becoming Real

You probably already realize that people are less likely to do business with you, return a cold-call or letter, etc if they don't feel like they know you and can trust you.

When somebody finds you on a social media website, does it make them want to do business with you?

When you want to learn more about the inside ways to become "real" using social media, register for our free "Behinds the Scenes of Social Media" webinar this Thursday at 4p Eastern.

You'll discover a new social media platform that combines the best of social media with a powerful professional presence, which makes it easier for people to decide to do business with you.

It works for me!

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

Are You On Sales Auto-Pilot?

I wonder if you are conscious when you are selling, or if you are on auto-pilot?

Most sales professionals sell on auto-pilot until they discover that their prospects only buy their model of reality...not yours!

When you realize that what you say, how you say it, and how you feel when you say it must match your prospect's way of thinking, your closing ratio (and income) will go from down here to UP here.

Here's an interesting demonstration for you...Jim is going to describe 3 homes. Which would you choose? Think about how you describe homes to your prospects.

Are you describing what you see or what you know they want to see?

After you watch the video, maybe you should discover the other persuasion mistakes you are making.

To discover the other persuasion mistakes you make every time you sell on auto-pilot, download our free report here: 10 Persuasion Mistakes Most Sales Professionals Make

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - We are doing a free but very valuable social media webinar called "Behind the Scenes Part 2" this Thursday at 4pm eastern. Go here to register: http://www.freebinar.com/PIID=EA57DB8185

Why You May Want to Stop Using Scripts

Using scripts is old.

How old? I did a blog post a few months ago telling people to practice using scripts everyday....today that is old advice. That's how fast you must adapt to succeed in real estate.

The old scripts just didn't feel right to most people anyways. You may or may not have already realized that they weren't that effective either.

As you'll discover, and probably agree, reading scripts on the phone is going the way of the dinosaurs, the home phone, and newspapers.

Why?

Because the new scripts are not even scripts at all. They are just words and phrases that we all naturally use. The more you use them, the more you'll realize that you're truly months (if not years) behind...and it's taking business away from you.

Watch the short video below for some quick, useful examples of these valuable new words and phrases...

You can see how these new techniques are easier, more effective, and more natural than what you might be using, can you not?

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - We are doing a free but very valuable social media webinar called "Behind the Scenes Part 1" this Thursday at 4pm eastern. Go here to register: http://www.freebinar.com/PIID=EA56D98281

Do Persuasion Techniques Really Work?

If you're like most readers of this blog, you've discovered a lot of information about persuasion techniques recently.

Until you try the techniques yourself, you won't realize how well they work.

Even so, people constantly ask me "Do these techniques really work?"

Watch this :53 video to discover the results we've got, then get your free resource to start using the same exact techniques!

Get your free copy of this report by clicking the link below. Seriously, I can't tell you how just the information in this report will change the way you think about speaking with your clients!

10 Biggest Persuasion Mistakes Most Selling Professionals Make

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

How to Persuade Clients Using Social Media

If you're like most agents, you want to use social media to your advantage.

Some of my clients have told me they have already changed their entire approach to recruiting based on technological and social media trends.

You may not know if using social media is right for you until you actually put a strategy into place. When you do start that strategy may want to keep in mind this point: You need to persuade!

As you'll discover, and probably agree, using persuasion techniques in your social media strategy is so subtle that most people don't fully realize just how powerful they are until they start using them all the time.

(I wonder how long it will take you to realize the power for yourself?)

If you've only used traditional social media marketing techniques, then you're going to love the results you'll get when you implement the latest persuasion techniques.

The first rule of using persuasion is social media is: use them!

I have a cheat sheet that is a one page guide on how to use persuasion techniques in person, in writing, and in social media.You're going to love how simple this cheat sheet makes the process!

When you register for my free social media report on the bottom left-hand side of this blog, I will email you the cheat sheet as a free follow-up gift.

Dedicated to your Success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - In the social media report, you will notice some exclusive offers at the end that are unlike anything in the real estate industry today!

The Exact Time to Take Control of Your Real Estate Client

I'm sure you can imagine two types of clients. One type fights your advice, one type accepts it all the time.

Most people know that they can take control of their client from the first moment they speak, but there is one critical time when you must take control or they will fight you until the day the home closes (if it ever does).

When is the exact moment to take control?

Until you take the following approach at your next listing appointment, you will continue to lose listings (or sales) that you should be getting.

If you lose just 1 listing per month because you don't take the following advice, that could result in a lost of $50,000 or even $100,000 or more a year for you.

1. After you enter the prospects house for a listing presentation you should find out which room they are most comfortable in and start the meeting there.

2. Then you should ask them a set of pre-determined questions to get to know them better and qualify them.

3. Right after that you must establish yourself as an authority and an expert that they can trust to represent them. If you succeed, you will be able to easily get more listings and close more sales.

This moment is so important because if you move on to a tour of the home or into other details without establishing your control on the relationship, you will ultimately lose a ton of commissions.

What Might You Want to Say?

Now, most people ask me what exactly they should say to take control at this moment and I have the absolute best script that is guaranteed to work 99% of the time.

However, the best information I have is only available to my best clients (though be on the look-out for more blog posts with free advice on this topic).

When you've convinced yourself that you want to become one of my best clients, the first step is to schedule a free training call with me here ------> Free Coaching and Training Call ($997 value)

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - You can get some free persuasion techniques like this one here -----> Free Real Estate Persuasion Report

Why Sales Call Reluctance Doesn't Exist

Most people believe that the answer to overcoming prospecting or call reluctance is actually quite simple: Find out why you are reluctant to make prospecting and lead generation calls and implement an easy system to overcome the reluctance.     

If you’re like most people, you may think that revelation is kind of a let-down so let’s take it a little further…  

The way to overcome it is to understand how our unconscious mind works, and apply those principles to solving our own unique reluctance riddle.  

In fact, you don’t have call reluctance at all!!!!

What you actually have is a “Unique Prospecting Personality Profile.”

What does that mean?  

It means that each of us has a different way we prospect because of the way were raised. Think about how this applies in other areas of your life. Do people from New York speak the same dialect as people from New Orleans?  

Do people from Idaho react the same way to traffic as people from Boston?  

Do you have the same personality as your best friend, or sibling even?  

It’s obvious you’re starting to realize that even the term “call reluctance” is misleading, and that you should focus on understanding your prospecting personality profile instead.  

Where did the term “call reluctance” come from if in fact it doesn’t even exist?  

We’ll reveal the source in our next post, and then show you how understanding your unique prospecting personality profile will lead to you prospecting unconsciously!

Dedicated to your success,

John Alexandrov,
CEO, Real Estate Inner Circle

PS - Join our new LinkedIn Group, Real Estate Mastermind

Why Give Your Clients Something for Free?

Imagine that when you ask home-owners to list with you or make an offer, you know they are going to say YES!

One really easy way for you to do this is to give them something for free before they are your clients.

You see, we've all been taught that when someone does us a favor, it's up to us to re-pay it. 

That's why people say "the more you give, the more you get." It's how we're wired...and it happens unconsciously.

The more we give away, the more profits we get!

What do you give to your clients for free? (Hint: don't give them something that's all about you, it has to be something THEY value.) And how do you get it to them? Make sure they can get it on Facebook, your website, etc.

Here's some free stuff we've been giving away lately. I know you can't wait to repay the favor!

1. Free Business Plan            2. Free Persuasion Techniques   

3. Discover the 8 Mistakes REALTORS Make   4. Why You Need to Get Out of Social Media Now!

5. How To Master Your Time   6. Free Coaching Call

PS - Join our new group on LinkedIn, Real Estate Mastermind

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

How To Keep Control of Your Client

The number one thing you can do to keep control of your clients is to TAKE control from the beginning. How?

The first time you talk with them, you have to tell them what to expect. The easiest way to do this is by using power words and phrases that clients pick up on unconsciously.

Here are a few phrases you can use in your first conversation with a client.

1. Once I show you our marketing techniques, you'll never want to list your home with anyone else.

2. After you see the homes I'm going to show you, you'll be trilled that you are working with me.

3. Six months from now you'll look back and realize how much better your life is since you moved into your new home.

In your first conversation with a client, their sub conscience already has picked up that they are going to list their home, work with you, and move into a new home.

Now that's control!

We're giving away a ton more free persuasion information. Just fill out the brief from here: Free Persuasion Report

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - Join our new LinkedIn Group here: Real Estate Mastermind

How To Improve Your Real Estate Business In 30 Seconds

Here’s an experiment I would like you to do right now....it takes 30 seconds.

1. Pick up your pen in your hand and sign your hand normally. 

2. Now, pick up your pen again but this time, try to copy that signature as closely as you can.

3. Now, pick up your pen with your non-dominant hand and try to sign your name being as careful as possible to copy it as closely as you can.

4. Finally, pick up your pen with your non-dominant hand and sign your name as quickly as possible.

I wonder if you noticed any differences?  Most people do.

When you sign your name as quickly as you can with your less dominant hand, that’s an example of unconscious incompetence. You don’t have good control of what your doing and it shows.

When you carefully sign your name with your less dominant hand, that’s an example of conscious incompetence.  You are trying.  It’s just not very good.

When you sign your name with your dominant hand and you are copying the signature, it’s an example of conscious competence.

And finally, when you sign your name quickly with your dominant hand, it’s an example of unconscious competence.

Have you discovered that when you master something it's an example of unconscious competence?

That's how your business should run. It's almost effortless!

Imagine how you will feel when you are working more efficiently...your business is making more money…and you recapture the peace of mind that most REALTORs have lost.

Today I received more proof that our approach is the best method for you…One of my clients told me this:

"OK so MY net to me, year to date, after ALL expenses is up 225%. Unbelievable!

I am about to take on about 40-50 new listings...

 

6 individual sellers (average list price of the 6 = 196,116) :-)

1 developer- condo project downtown - average list price = 250,000 15-20 units

1 builder - 20 or more units - average list price 180,000

I have 3 other listings I am working on as well….

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When you begin working on the mastery level, you will be amazed you waited so long to begin.

Speaking of mastery...why not download our free Time Mastery document? This will be your first step before your big reward.

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Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle