Have you noticed that a lot of real estate agents believe they are celebrities?
I wonder if that helps their business or hurts their business in the long run?
If you're an agent that values being a celebrity, you may be dissapointed to realize that your clients don't perceive that you are one!
Dedicated to your success,
Jarred Alexandrov
REIC Social Media Director
Good to Great Social Media
When you study Jim Collins' breakthrough book "Good to Great" you begin to realize the role that technology (social media) should play in your business.
Most successful business people have already discovered that social media should support your core business, rather than be your core business.
The more that your social media presence supports your income producing activities (instead of being your income producing activity) the more money you will make.
The only exception to this principle is that if social media marketing is your core business then obviously it should be income producing, but for 99.9% of all real estate agents it isn't.
How can you use social media to support your business instead of making it your business?
How Social Media Supports Your Core Business
If you're like most real estate agents you can rattle off a list of ways social media is great for your business.
While you're rattling them off, your competition might already have a monopoly on your local market.
I wonder if you fully realize how valuable that would be for you (or them)?
The truth you have to realize is that social media will only support your core business when it's professionally created and managed.
Some agents are skeptical of social media...and they tend to be average producers. Top producers are not skeptical, they look for ways to get an advantage and act on that opportunity!
Taking your social media from Good to Great is a shift in thinking from "core" to "support" and from "skeptical" to "advantage."
Dedicated to your success,
Jarred Alexandrov
REIC Social Media Director
Imagine sombody walking up to you and giving you $300 as a thank you for your support.
Now imagine they follow it up by inviting you to an event that will immediately result in thousands of dollars in new real estate sales for you to start the new year.
That's what you're about to experience...and more!
When you register for Zero Effort Selling for REALTORS on December 9th at the Crowne Plaza in Natick, you'll also automatically be entered to win a brand new iPod Touch!
See the images and video below to be fully convinced the value of this event is better than what you've imagined!
Video From Jim Fortin presenting Zero Effort Selling for REALTORS in Pasadena, CA
Details on ZES for REALTORS in Natick
Facebook leads are worth less?!?!?!?
"That's not what twitter tells me!"
You may or may not have already accepted the fact that most of the time, the leads you work hours to capture via Facebook are worth less than the leads you get from classic lead generation.
Almost all of the agents we coach, or who hire us to create their Facebook marketing already realize that the leads they generate from phone calls and networking are more valuable.
If somebody is promising you a ton of leads from social networking, you won't be happy when they don't materialize.
When somebody promises you a Facebook marketing plan that enhances your professionalism, brands you as the local expert, and establishes instant, unconscious credibility in a prospects mind, then you're going to know you're on the right path.
Can leads be generated from Facebook? Absolutely. But the top agents in the country don't rely on them to grow their business.
(See if you can find any other real estate social media companies that will tell you the truth)
Dedicated to your success,
Jarred Alexandrov
Director of Social Media, Real Estate Inner Circle
If you're like most real estate agents, you have a life-story that's led you to where you are today.
Do you tell that story to potential clients? Is it emotional, compelling, engaging?
As you'll discover, and probably agree, most of the best agents have a compelling life story that they share with their prospects. Why?
It makes you genuine; and most prospects will relate to that.
If you've only used language like "I've been in real estate for 20 years and pride myself on customer service", then you're going to love the results you get when you tell your story like this:
"I grew up in a small town, dreaming of a great loft in the city. I'll always remember the tears of joy I had when I purchased what I'd imagined growing up. After that experience, I decided to get into real estate because I was just so passionate about it. In fact, my first sale was in that very same building!"
This is just an example, but whatever your story is, tell it!
Dedicated to your success,
John Alexandrov
Coaching....For Results.
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