09/22/2010

Two Words to Trigger a Prospect's Imagination

You probably already know that you shouldn't just be selling features and benefits.

People buy with their imagination and use features and benefits to justify their thoughts.

The question becomes, how do you trigger someone's imagination?

A lot of people don't know the answer to this question, even though the technique is so easy (watch the short video below to discover how easy it really is).

As you're watching the video below, just imagine using Jim's techniques at your next appointment.


Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

SMPK_Button_John_Alexandrov

Sep 22, 2010 11:12:16 AM | Persuasion

4 Comments

Jane Peters

Interesting. This is something I have never heard. Thanks for posting.

Posted by: Jane Peters | 09/22/2010 at 06:23 PM

Richard Woodward

What a great post. I work with my staff of loan officers and my Realtor Partners every day about selling. This is a great tool, especially for Realtors showing homes. Thanks for sharing this.

Posted by: Richard Woodward | 09/23/2010 at 10:54 AM

John

Thanks for your comments Richard and Jane. Visit youtube.com/reiccoaching for more from Jim's presentation...

Posted by: John | 09/23/2010 at 01:18 PM

Account Deleted

Features and bebefits-so important in sales! It has to be considered by people simply because that's what they pay for, right? Makes sense. :-)
http://www.abcpharmacy.info

Posted by: Account Deleted | 08/09/2011 at 05:15 PM

The comments to this entry are closed.

NEXT POST
Social Media Makes You "Real" Have you discovered one of the hidden benefits of being on social media? Being on social media makes you real to your prospects. When a prospect reads what you write, sees your pictures and videos, and gets a sense of who you are, that's very powerful. If you're not on social media sites, it actually seems odd to people...it's like you don't exist! The Benefits of Becoming Real You probably already realize that people are less likely to do business with you, return a cold-call or letter, etc if they don't feel like they know you and can trust you....
PREVIOUS POST
I Guarantee You The Best Facebook Page in Your Market The Guarantee: Our Social Media Director, Jarred Alexandrov, will build you the best looking, most professional Facebook business page in your local market. How it works: 1. You purchase your page here for a 1-time charge of $347: Real Estate Facebook Page 2. We build you the best page in your local market. If you don't think it's the best page, we'll work on it at no additional charge until it is. Dedicated to your success, John Alexandrov CEO, Real Estate Inner Circle

John Alexandrov

Coaching....For Results.

The Typepad Team

Search

My Other Accounts

Recent Comments