John Alexandrov's Real Estate Inner Circle

Two Important Facebook End-Games for REALTORS

As a real estate or mortgage professional using Facebook you probably should have a goal, or  end-game in mind.

It's easy to use Facebook for 5 hours a week, and then realize that you didn't really accomplish anything.

However, you're about to discover two realistic end-games that agents accomplish on Facebook (that you've probably never heard before).

1. Securing the exclusive rights to marketing your real estate business in your local area

- Until you reserve your Facebook business page's name (Miami Real Estate, Boston Real Estate, etc.) you risk losing the name of your local market to your competition.

- Until you reserve the web addess for your Facebook business page (www.facebook.com/bostonrealestate) you risk losing very valuable virtual real estate.

Both your Facebook business page name, and the web address can only be reserved once, so the first agent in that market to reserve them will have exclusive rights to that virtual real estate.

2. Projecting the most professional image in your local market (and making the best impression possible)

- You may or may not realize it, but your potential customers are searching for you on Facebook before they decide to do business with you. What image are you projecting?

- When somebody finds you or your Facebook business page, what are you providing that is valuable? Most Facebook pages just shows listings and open houses, that's not very valuable to a potential new customer.

Finding ways to integrate market stats, school data, industry trends, and free reports is essential to providing value.

Most people say that their end-game with Facebook is "leads" or "selling homes." That's not an un-realistic goal, but it can take months to accomplish.

When you recognize how important image and exclusivity are as an end-game, you can accomplish them on Facebook this week.

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

I Guarantee You The Best Facebook Page in Your Market

The Guarantee: Our Social Media Director, Jarred Alexandrov, will build you the best looking, most professional Facebook business page in your local market.

How it works:

1. You purchase your page here for a 1-time charge of $347: Real Estate Facebook Page

2. We build you the best page in your local market. If you don't think it's the best page, we'll work on it at no additional charge until it is.

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

Two Words to Trigger a Prospect's Imagination

You probably already know that you shouldn't just be selling features and benefits.

People buy with their imagination and use features and benefits to justify their thoughts.

The question becomes, how do you trigger someone's imagination?

A lot of people don't know the answer to this question, even though the technique is so easy (watch the short video below to discover how easy it really is).

As you're watching the video below, just imagine using Jim's techniques at your next appointment.

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

Social Media Makes You "Real"

Have you discovered one of the hidden benefits of being on social media?

Being on social media makes you real to your prospects.

When a prospect reads what you write, sees your pictures and videos, and gets a sense of who you are, that's very powerful.

If you're not on social media sites, it actually seems odd to people...it's like you don't exist!

The Benefits of Becoming Real

You probably already realize that people are less likely to do business with you, return a cold-call or letter, etc if they don't feel like they know you and can trust you.

When somebody finds you on a social media website, does it make them want to do business with you?

When you want to learn more about the inside ways to become "real" using social media, register for our free "Behinds the Scenes of Social Media" webinar this Thursday at 4p Eastern.

You'll discover a new social media platform that combines the best of social media with a powerful professional presence, which makes it easier for people to decide to do business with you.

It works for me!

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

Are You On Sales Auto-Pilot?

I wonder if you are conscious when you are selling, or if you are on auto-pilot?

Most sales professionals sell on auto-pilot until they discover that their prospects only buy their model of reality...not yours!

When you realize that what you say, how you say it, and how you feel when you say it must match your prospect's way of thinking, your closing ratio (and income) will go from down here to UP here.

Here's an interesting demonstration for you...Jim is going to describe 3 homes. Which would you choose? Think about how you describe homes to your prospects.

Are you describing what you see or what you know they want to see?

After you watch the video, maybe you should discover the other persuasion mistakes you are making.

To discover the other persuasion mistakes you make every time you sell on auto-pilot, download our free report here: 10 Persuasion Mistakes Most Sales Professionals Make

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - We are doing a free but very valuable social media webinar called "Behind the Scenes Part 2" this Thursday at 4pm eastern. Go here to register: http://www.freebinar.com/PIID=EA57DB8185

Why You May Want to Stop Using Scripts

Using scripts is old.

How old? I did a blog post a few months ago telling people to practice using scripts everyday....today that is old advice. That's how fast you must adapt to succeed in real estate.

The old scripts just didn't feel right to most people anyways. You may or may not have already realized that they weren't that effective either.

As you'll discover, and probably agree, reading scripts on the phone is going the way of the dinosaurs, the home phone, and newspapers.

Why?

Because the new scripts are not even scripts at all. They are just words and phrases that we all naturally use. The more you use them, the more you'll realize that you're truly months (if not years) behind...and it's taking business away from you.

Watch the short video below for some quick, useful examples of these valuable new words and phrases...

You can see how these new techniques are easier, more effective, and more natural than what you might be using, can you not?

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS - We are doing a free but very valuable social media webinar called "Behind the Scenes Part 1" this Thursday at 4pm eastern. Go here to register: http://www.freebinar.com/PIID=EA56D98281